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Financial Times, one of the world’s leading business news and information organisations, has perhaps perfectly surmised the service of WhatsApp in a single phrase – “WhatsApp has done to SMS on mobile phones what Skype did to international calling on landlines.”

But for those who still can’t draw on this analogy, WhatsApp Messenger is a cross-platform mobile messaging app that allows one to exchange messages, amongst other media, without having to pay the mobile carrier for the usual text messages. The mere fact that Whatsapp is a relatively recent start-up is a lot to take in, in itself, for its enormous presence in our daily lives has lead us to believe that it has always been present. For instance, did you know that the American giant, Google Inc., was first incorporated as a private company only in 1998? For most of us, it has always been there, has it not?

The point is that WhatsApp, from the time of its inception, has received a massive boom in its user reception worldwide and has become one of the world’s most widely used internet messaging services in most of the smartphones today. That being said, it’s not a matter of sheer luck that led WhatsApp to achieve its current position. Its interface across all operating systems, be it Apple’s iOS, Blackberry OS, Android, Symbian, or that of the new Windows Phone, is right next to seamless. Delving right into its commencement and history, WhatsApp was founded in 2009 under the same name by former veterans of Yahoo! Inc., Brian Acton and Jan Koum. From handling a total of 2 billion messages daily in April 2012, WhatsApp now handles an unthinkable number of 10 billion messages daily. That’s 10,000,000,000! WhatsApp is easy to use. All one needs to do is input the phone number and enter a verification code that one receives shortly after entering the number. It automatically synchronizes all the contacts who are already WhatsApp users.

No unnecessary advertisements, it’s simple. It’s neat.  

An interesting observation is that WhatsApp doesn’t collect any user data as it challenges to have a different approach towards providing an effective internet messaging service.
“At WhatsApp, our engineers spend all their time fixing bugs, adding new features and ironing out all the little intricacies in our task of bringing rich, affordable, reliable messaging to every phone in the world. That’s our product and that’s our passion. Your data isn’t even in the picture. We are simply not interested in any of it.”

A company which works towards its product with such a genuine approach is bound to come up with something worth talking about. And when it comes to WhatsApp, the world is a witness to its success.  

Yugal Raj Jain

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