The analogy of the corporate world has never failed to excite the senses. Wearing formal suits, attending boardroom meetings, giving presentations about matters that can make or break a company and leading the group,  are some of the many things that envelope this profession with the enigma that unfailingly entices us to its charm. But can everybody embrace the power and authority that it imbibes one with, in the way it ought to be?

Synergy, a society of Shaheed Sukhdev College of Business Studies began the quest for this answer by conducting D’Apprentice National from 16th-19th March. This popular venture of SSCBS crossed the boundaries of the National Capital Territory this year to find out the best lot of the entire nation.

Three rounds were conducted to filter out top 100 students from the huge lot of applicants from the entire nation. The first and second rounds were conducted online by way of forms testing the logical and analytical reasoning, and the subjective choice and interpretation of conflicting situations, respectively. The students who had cleared these two rounds proceeded further to the Group Activity round, which then extracted the top 100 students for the four days lined up for their corporate nourishment. Day 0 sought to bring together the experiences of the industry with the youthful energy of the country by means of a Corporate Dinner. The Chief Guest was Mr. SN Rai, Co - founder & Director, LAVA International and the four panellists were Moraad Ali Khan, one of the top shooters of India and Arjuna Award winner, Ish Kapoor, owner of Dhanpat Rai Publications, Pankaj Mohindroo, President of Indian Cellular Association, Apex Telecom Body and Editor in Chief of My Mobile Magazine and Hemant Misra, CEO, Publicis Capital in India. The panellists interacted with the top 100 students regarding business and management.

The main events to test the business acumen and strategical orientation of these students began from Day 1 itself. Day 1 saw Ajay Chaturvedi, Founder and Owner of Harva, interacting with the students regarding innovation ground up. After this, the teams, top 100 students divided into 8 teams were given a case study revolving around a problem in a village background. These teams were then asked to design a mobile application to solve the problem. A technical analyst then gave scores to these teams on the basis of innovation, feasibility and the pitch used by them to sell it to villagers and to him.

Day 2 grew more interesting as students were asked to select a theme from Entertainment category and were given Rs. 4000 to purchase materials on the basis of the chosen theme from any market in Delhi and return to the venue in the stipulated time. The twist in the picture was when these teams were told that the materials they had purchased were not their products and all the teams had to auction for it.  Two teams were eliminated on the basis of the scores of these 2 days. Also, the one weak team member from each team was eliminated on the basis of the convergence of the judgement of their own team members and the organizing team. The teams were asked to sell their products the next day and start social media marketing from the same day.

Simran Ahluwalia

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